Food & Wine Classic in Aspen 40th Anniversary

Project Overview

The producers of the Food and Wine Classic in Aspen commissioned a series of installations to mark the festival's 40th Anniversary.

I led the design effort, working closely with brand stakeholders to develop an overarching creative theme we called "Feast of Color."That concept became the connective thread across a suite of activations: a bright entry portal and photo gallery, a large-scale sculptural "40" photo moment, and graphic backdrops for multiple culinary demo stages.

By anchoring each touchpoint to a unified aesthetic, the installations created a sense of cohesion across the entire festival grounds and established a new visual language for Food and Wine's spatial design that the brand could carry forward in future years.