Pepsi Dig In PopUp at Superbowl LVIII

Project Overview

Pepsi Dig In is a multi-million-dollar platform championing Black chefs and Black-owned restaurants nationwide. During Super Bowl LVIII Weekend, we supported their takeover of Della’s Restaurant at the Delano Hotel in Las Vegas for a three-day culinary celebration.

We transformed all guest-facing areas of the space in just 1.5 days, designing and installing a new, fully customized cocktail bar, a striking entry experience, and thoughtful brand touches from the moment guests enter the corridor until they arrive at their table. The result: a refined, immersive, fully “Pepsi” dining destination spotlighting Black restaurateurs that was seamlessly executed and and reset to normal operation the next day.